In contrast to the organic and rustic feel to the handmade book I produced for Assignment 1, I decided to employ a different production method for the book for Assignment 3. Although they were both books, they couldn’t in my opinion have been much more different and this was in order to purposefully reflect their respective assignments. The book for Assignment 3 was designed by myself but produced by an online book company so the finish to the book was quite a bit more professional and, incidentally, colder. This professional, cold feel to the book was because there were basically no ‘mistakes’ or quirks to the production of the book; it being made probably by computer mostly. However, I was after this kind of feel to the book because it reflected from my perspective the process of gentrification in Deptford and also many of the photographs I’d taken depicting the gentrification process.
I also designed and formatted the book to look professional, paying special attention to borders, text size and placement and colour choices throughout the book. Because the book is a revised edition of the PDF draft I produced initially for Assignment 3, I tried to listen to my tutor’s comments regarding presentation. Drawing upon his comments for both the PDF draft I’d produced for Assignment 3 as well as my original version of Assignment 5 – Tourism in London, and Me. By drawing upon both these sets of comments I feel I was better able to design a professional looking book. Aspects of the books design included a white, uniform colour scheme across the book (excluding photographs and text), all photographs appearing centrally in the page on a separate page and borders appearing uniform and spacious throughout the book.
My reasoning for making the final presentation for Assignment 3 purposefully professional/cold was that I found through my Researching Gentrification in Deptford post gentrification can often be a process of vast change both positive and negative. People are often displaced or at the least the community changes drastically but lots more housing and a new scene develops. By keeping the look of the book neutral, I was accepting both sides to this argument and instead of taking a side to the argument, I was documenting the narrative of gentrification in Deptford.