As I have been studying documentary I have become increasingly aware of the need for a clear brief. This enables more incisive photography in my experience. The reverse I’ve found can also be true – in my recent Assignment 3 – Gentrification in Deptford I was struggling for a clear brief and started using post-conceptualisation as a strategy so that I could just start taking pictures and see what developed from there. However, for my upcoming Assignment 5 – A Personal Project, one of the requirements for the assignment is ‘a methodical approach’. Therefore I could either use post-conceptualisation as a method or do the opposite and produce a clear brief but not somewhere in between.
One area I’ve realised could be improved in my work would be the inclusion of an abstract concept rather than literal concepts in producing a clear brief. With the exception of Assignment 2 – Ephemerality of the Image where I developed the idea of an abstract concept, I have not explored abstract concepts. One essay that really inspired me with regards to abstract concepts particularly for Assignment 2 was Maartje van den Heuvel’s Mirror of Visual Culture. Here I eventually discovered a way of photographing an abstract concept – ephemerality of the image but the process of developing the ideas was quite drawn out.
I decided on a whim to make a search on the internet: “How to photograph an abstract concept” without much hope for inspiring results but was pleasantly surprised a few search results down to find something other than a list of ’20 ways to instantly improve my abstract photography’, which was what the rest of the results seemed to consist of! The search result in question linked to an essay by John Suler called Photographic Psychology: Image and Psyche relating to conceptual photography. I found Suler’s essay to be accessible and practical and here were some of the observations I came away with after reading the essay:
I had been thinking about photography in the ‘wrong’ order in my mind at least; writing loose briefs and hoping for something creative to come out of my observations on research conducted. Instead I learned it was preferable to think of a concept in conceptual photography first and think about how this might best be represented as a photograph or set of photographs afterwards. In particular, ‘Photographs also offer a seemingly more real, tangible depiction of concepts that otherwise seem abstract or elusive.’ – (Suler, 2013). Many of my previous projects had been literal concepts so learning that one of photography’s strengths lay in depicting abstract concepts was interesting for me.
One part of Suler’s essay that I had an opinion on was: ‘[conceptual artists] are free to use an idea as the guide in creating a work, rather than being restrained by aesthetic standards about how things are supposed to done. – (Suler, 2013). Although I agreed with this statement on the most part (as opposed to creating just aesthetically-pleasing photographs like in non-conceptual photography), I felt there was an additional side to conceptual photography often being minimalistic and perfunctory in style. As the idea behind the photograph or set of photographs becomes more complex (the conceptual art I’ve come across often is quite complicated in concept), the execution of the photograph almost needs to be simple. This is in order to get across the message as lucidly as possible for a complicated idea. Suler (2013) touches upon this when he remarks ‘The process might be very challenging and creative, especially when dealing with complex or elusive concepts.’ when talking about creating artistic photographs for conceptual art. My response would be the perfunctory approach for the resultant photographs is kind of like a style for complicated concepts, not only to get across the message of the art but also also a deliberate attempt by the artist to signify the art is more important than the photograph.
A photograph’s concept can be translated into an image either specifically or ambiguously. When it is translated ambiguously, viewers tend to project their own meaning or understanding of the concept onto the photo which is what some photographers want according to Suler (2013): ‘The photo presents the container of a general concept or idea, but then people fill that container with their own personal meanings.’ When creating abstract concepts in photographs I would prefer for the viewer to infer meaning but for it to be not too ambiguous so somewhere in the middle. Suler (2013) is of the opinion that for the more specific of these approaches a clear understanding of the concept is desirable before visual communication commences.
As I was more interested in creating images for abstract concepts, it was useful to note from Suler’s essay that he recommended the use of a dictionary, thesaurus and online image search engine to aid the sender of the concept (the photographer) in acquiring a better understanding of the ins and outs of their abstract concept. He also states that ‘Symbols, metaphors, and similes are very useful when designing conceptual photographs.’ – (Suler, 2013) whereby the receiver of the concept (the viewer) could associate signs a photograph may possess in order to gain the sender’s meaning. Therefore if I wanted to create a photograph symbolising entropy of meaning in social media imagery, I could look up the definitions and synonyms for entropy and social media. Then I could see how other people represent entropy or social media in their photographs/images and also think about symbols, metaphors and similes that would be appropriate once I had a more lucid idea of what the concepts entailed.
Lastly, Suler touched upon post-conceptualisation (which I used for Assignment 3 – Gentrification in Deptford) although he used the term ‘reverse engineering’ of the conceptual photograph. Here he basically describes the process I went through with Assignment 3 where I took photographs first and then ‘apply an idea to it’ – (Suler, 2013). While both approaches can be effective I felt the more appropriate strategy of conceptualisation of an idea beforehand would perhaps be better for Assignment 5 where ‘a methodical approach’ was desirable.
Suler, J. (2013). Photographic Psychology: Image and Psyche. [online] Truecenterpublishing.com. Available at: http://truecenterpublishing.com/photopsy/conceptual.htm [Accessed 23 Oct. 2017].
Van Den Heuvel (2005). Mirror of Visual Culture. Documentary Now! [online] Available at: https://www.oca-student.com/sites/default/files/oca-content/key-resources/res-files/heuvel_discussingdocumentary.pdf [Accessed 23 Oct. 2017].